Cultural Intelligence
The Cultural Power Index
Moneyball for celebrity and entertainment IP. Ranked by cultural relevance, audience quality, media sentiment, and partnership momentum.
42 talent
Zendaya
actor · Premium
Reach
184M
Engage
4.9%
Deals
2
Bad Bunny
musician · Premium
Reach
45M
Engage
4.0%
Deals
2
Jennie Kim
musician · Premium
Reach
82M
Engage
5.8%
Deals
2
Timothée Chalamet
actor · Premium
Reach
19M
Engage
3.9%
Deals
2
Dua Lipa
musician · Premium
Reach
88M
Engage
3.3%
Deals
3
Naomi Campbell
model · Premium
Reach
16M
Engage
2.1%
Deals
2
Rosalía
musician · Premium
Reach
26M
Engage
4.7%
Deals
4
Jenna Ortega
actor · Premium
Reach
40M
Engage
4.2%
Deals
4
Gigi Hadid
model · Premium
Reach
79M
Engage
2.3%
Deals
4
Tyler, the Creator
musician · Premium
Reach
14M
Engage
5.1%
Deals
4
Charli XCX
musician · Premium
Reach
6.5M
Engage
5.9%
Deals
2
Bella Hadid
model · Premium
Reach
61M
Engage
2.8%
Deals
3
Lewis Hamilton
athlete · Premium
Reach
39M
Engage
2.6%
Deals
4
Simone Biles
athlete · Premium
Reach
12M
Engage
3.7%
Deals
3
Paul Mescal
actor · Premium
Reach
3.5M
Engage
4.6%
Deals
2
Kendall Jenner
model · Premium
Reach
294M
Engage
1.9%
Deals
4
Jacob Elordi
actor · Premium
Reach
14M
Engage
3.8%
Deals
4
Ayo Edebiri
actor · Mid-tier
Reach
2.1M
Engage
6.2%
Deals
4
Anya Taylor-Joy
actor · Premium
Reach
10M
Engage
3.2%
Deals
3
Jonathan Anderson
designer · Premium
Reach
1.2M
Engage
2.4%
Deals
2
Helena Christensen
model · Mid-tier
Reach
1M
Engage
3.4%
Deals
2
Erling Haaland
athlete · Premium
Reach
45M
Engage
4.8%
Deals
4
Fred again..
musician · Mid-tier
Reach
1.9M
Engage
5.6%
Deals
4
Central Cee
musician · Mid-tier
Reach
6.8M
Engage
5.0%
Deals
3
Peggy Gou
musician · Mid-tier
Reach
3.4M
Engage
4.1%
Deals
2
Coco Gauff
athlete · Mid-tier
Reach
2.3M
Engage
4.4%
Deals
2
Raye
musician · Mid-tier
Reach
2.2M
Engage
5.4%
Deals
2
Sha'Carri Richardson
athlete · Mid-tier
Reach
4.5M
Engage
5.2%
Deals
4
FKA twigs
musician · Mid-tier
Reach
2.7M
Engage
4.3%
Deals
2
Barry Keoghan
actor · Mid-tier
Reach
3.9M
Engage
4.1%
Deals
2
Ncuti Gatwa
actor · Mid-tier
Reach
1.5M
Engage
4.0%
Deals
4
Emma Chamberlain
creator · Mid-tier
Reach
16M
Engage
3.4%
Deals
3
Mikey Madison
actor · Mid-tier
Reach
1.2M
Engage
5.0%
Deals
4
Ice Spice
musician · Mid-tier
Reach
9M
Engage
3.9%
Deals
3
Daniel Lee
designer · Premium
Reach
300K
Engage
2.0%
Deals
4
Adut Akech
model · Mid-tier
Reach
1.6M
Engage
3.6%
Deals
4
Greta Lee
actor · Mid-tier
Reach
600K
Engage
3.5%
Deals
4
Paloma Elsesser
model · Mid-tier
Reach
500K
Engage
4.4%
Deals
4
Anok Yai
model · Mid-tier
Reach
1.1M
Engage
3.1%
Deals
4
Alix Earle
creator · Mid-tier
Reach
8M
Engage
6.8%
Deals
3
Aitch
musician · Accessible
Reach
1.8M
Engage
4.6%
Deals
3
Bella Poarch
creator · Accessible
Reach
14M
Engage
4.5%
Deals
2